We’re not talking about the brand-equity building type of branding (Coca-Cola’s “Open Happiness”)– we’re talking about taking your brand– what makes you unique in the marketplace and infusing the design with a clear communication that tells your customers you are the ONLY option to consider. Your website is the modern-day billboard for all to see. It is your MOST important marketing tool. Business people and consumers alike now request a domain name of you and your business over the traditional business card. It used to be that putting up a website was enough–not anymore. The site has to BE a full representation of what YOUR COMPANY offers. Some would say, that’s just good business–nothing at all to do with the web. That is true, but it’s even more important to communicate on the web than ever before.
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